About Understory Advising

Understory Advising works with founders, CEOs, and investors when their businesses feel stuck, noisy, or harder to steer than they should.

When leaders are deeply embedded in the day-to-day, it can be difficult to see the entire picture. Internal teams carry context, incentives, and risk that can make direct truth hard to surface, even in healthy organizations. An independent outside perspective can create the space needed to name what’s actually happening and move forward with clarity.

Understory Advising provides decision support at moments that matter. The work focuses on asking the questions that haven’t been asked, surfacing patterns that are difficult to see from within, and reducing complexity into clear decision points and well-defined goals leaders can act on.

Understory Advising is led by Morgan Bobadilla.

Morgan brings a background in law, compliance, and operations, with experience across complex and regulated industries. She is known for her ability to quickly understand how a business actually functions, ask incisive questions, and help leaders see the forest for the trees.

Her work is direct, ethical, and grounded. She does not coach teams through workarounds, dishonesty, or avoidance. Instead, she supports leaders in making clear decisions and provides advisory oversight to help ensure those decisions hold as they are carried forward.