Understory
Advising
Strategic advice for leaders who need to see the forest for the trees.
Understory Advising works with founder-led companies and senior operators navigating growth, complexity, and transition.
When everything feels urgent and interconnected, the work isn’t to move faster.
It’s to see more clearly.
Understory Advising provides steady, strategic counsel when the view feels crowded.
This is not coaching, and it’s not consulting theater.
It’s a place to step back, get oriented, and decide what actually matters next.
Some conversations happen across a table.
Many happen on a walk.
What This Is
How We Work
Most clients engage through ongoing advisory retainers or 1:1 executive sounding board relationships.
The work is conversational, rigorous, and grounded in real constraints—not frameworks for their own sake.
We focus less on noise, and more on what holds.
What I Help With
I work with leaders to:
Clarify priorities when everything feels equally important
Think through risk, tradeoffs, and long-term consequences
Build systems and structures that can support real growth
Navigate people, pressure, and responsibility with steadier footing
The goal isn’t constant motion.
It’s direction.
Understory Advising is for:
Founder-led businesses outgrowing early systems
CEOs and senior operators carrying complexity that isn’t visible on an org chart
Leaders who value perspective, discretion, and long-range thinking
If you’re looking for quick fixes or prescribed answers, this may not be the right fit.
Who This is For
If you’re at an inflection point and need space to think, I’d be glad to talk.